Real Results. Real Growth.

From media organizations to growth-minded teams, our work turns smart strategy into tangible systems that scale.

A team of people in a meeting room discussing and working on a computer, with a sign that reads 'NEWSROOM' in the background.

  • Our client, a local nonprofit media organization, faced a fragmented ad-sales process:

    • No centralized CRM or pipeline tracking

    • Inconsistent proposals and pricing

    • Low ad revenue despite strong local reach

    • Time lost managing one-off sponsorships and manual invoicing

    The result: missed revenue opportunities, operational confusion, and a frustrated team. They approached King Digital Consulting to design a strategy for media sales that could actually scale.

  • KDC partnered directly with the CEO to build both structure and confidence around revenue generation.

    Phase 1 — Diagnose & Design

    • Conducted leadership interviews to clarify goals and bottlenecks

    • Defined requirements for a statewide ad-sales system

    • Designed toolkit enablement: rate cards, proposals, and media kits

    • Created strategic sales packages and tiered ad bundles

    Phase 2 — Deliver & Drive

    • Implemented a unified CRM

    • Designed automations, tags, and triggers for lead management

    • Integrated tools for streamlined proposals and follow-up tracking

    • Built SOPs for proposals, pipeline stages, and automations

    • Established a standardized invoicing process

    • Trained the sales team on daily use and re-engagement workflows

    What began as toolkit creation evolved into the launch of a statewide media sales foundation — combining process, automation, and people training.

  • The client went from ad-hoc sales chaos to a repeatable, measurable revenue engine.

    • Generated meaningful advertising revenue within the first 90 days — achieving early ROI

    • Introduced operational systems that uncovered and reclaimed previously uncollected revenue

    • Established a functioning inbound + outbound sales engine

    • Achieved full operational clarity across CRM, proposals, and billing

    • Empowered leadership and staff with repeatable, measurable systems

Slide with the text 'Building an In-House Marketing Engine' over a teal background with a faint blurred image of a person in profile and a presentation screen in the background.

  • Our client, a billion-dollar leader in the construction sector, came to us with a question. Their outsourced marketing model had become inefficient and fragmented:

    • High management fees with limited transparency

    • Disjointed communication

    • Slow response times

    • No internal visibility into data, ROI, or campaign performance

    The question: Could an in-house marketing team deliver better outcomes at a lower cost — while aligning more closely with business goals?

    KDC was engaged to find out, and to build the roadmap for transformation.

  • Discover: Audited all agency roles, fees, and workflows; mapped current-state operations.
    Diagnose: Identified inefficiencies and confirmed potential for 50% cost savings.
    Design: Built an in-housing roadmap, redefined roles, and selected tools
    Deliver: Recruited key hires (Marketing Manager, SEO, PPC), offboarded agencies, and implemented tools and SOPs.
    Drive: Established reporting, KPIs, and onboarding programs to sustain and scale the new model.

  • Through strategic optimization, our client reduced costs by nearly half while achieving higher quality and control — proving the long-term ROI of investing in internal capability.

    • $478K in annual cost savings

    • Increased agility and speed to market across 250+ branches

    • Complete data ownership and performance visibility

    • Higher-quality work and deeper alignment between corporate and local teams

    • A scalable infrastructure that positions them for future in-housing in 2026

Businesswoman talking to a man during a meeting, focus on her profile, with a presentation on a laptop screen in the background.

  • Our client, an Ad Tech platform, recognized that while their tech and credentials were top-tier, the story connecting them to buyers wasn’t breaking through.

    • GTM messaging centered too narrowly

    • Sales coverage and accountability lacked clarity

    • A high-potential product line was underleveraged and inconsistently packaged

    • The organization needed stronger hiring, clearer roles, and more focused prioritization across accounts

    In short, they had the expertise — but not the structure or narrative to own its space in the market.

  • Discover: Conducted stakeholder interviews across Sales, Marketing, and Product to assess positioning gaps, organizational alignment, and growth opportunities within agency and client-direct channels.

    Diagnose: Analyzed account coverage across HoldCos and identified gaps in sales ownership, messaging consistency, and client engagement strategy. Evaluated internal RACI structures and provided a prioritization model for revenue planning.

    Design: Redefined the market narrative to reposition the company

    Created new GTM enablement materials.

    Deliver & Drive: Partnered with leadership to embed the new GTM motion and accountability systems — including quarterly RACI reviews, sales feedback surveys, and a roadmap for ongoing growth. KDC really drove in the following areas:

    • Supported leadership through key sales hires and talent evaluation

    • Revamped Brand Direct and HoldCo sales playbooks

    • Facilitated new client-direct discovery meetings in key Midwest markets

    • Introduced structured prioritization tools, RACIs, and QBR frameworks to align teams

  • By rediscovering their story and positioning and bringing clarity to the selling process, it changed how clients saw their brand and value.

    • Reframed the client’s positioning

    • Sparked renewed agency traction, with new meetings and re-energized relationships across the Big Six HoldCos

    • Supported strategic hires that increased sales confidence and execution speed

    • Delivered clarity, alignment, and momentum across sales, product, and marketing teams